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Peter Obi emerges ‘top choice’ in Bloomberg poll



An opinion poll conducted by Bloomberg has shown the Presidential candidate of the Labour Party, Peter Obi taking the lead ahead of his top two competitors, Atiku Abubakar and Bola Ahmed Tinubu.

Premise Data Corporation conducted the poll for Bloomberg News to guage the most popular candidate ahead of Nigeria’s presidential election in 2023.

The data which was published on Wednesday, September 28, said a clear majority of respondents indicated readiness to vote for Obi.

Bloomberg stated that most respondents expressed optimism that the election will be run in free and fair manner and they think their vote will make a difference, despite the general disenchantment about Nigeria’s trajectory.

The media organisation wrote; ”Of the 92% of participants who said they’ve decided how to vote, 72% named Obi as their first choice. Of those who are still unsure, 45% said the 61-year-old is their preferred candidate”.

According to the San Francisco-headquartered data company, the poll surveyed 3,973 Nigerians from 5-20th September 2022, and respondents to the app-based poll were selected from quotas developed by age, gender and location across the country’s six geopolitical zones.

It also added that results were weighed against the original quotas to ensure national representation, noting that about 44% of Nigerians own smartphones, according to the Alliance for Affordable Internet.

Interestingly, the poll stated that candidates of the ruling party, the All Progressives Congress and the leading opposition, Peoples Democratic Party fared less well in comparison with the LP candidate.

It showed that APC’s Bola Tinubu garnered 16% of decided voters and 23% of those yet to make up their minds while PDP’s Atiku Abubakar tailed at 9% and 17%, respectively.’


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