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“Let’s Not Underestimate The Impact Of TikTokers”-Arnold Asamoah Baidoo Backs Asantewaa’s Recent Comment



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A comment made by Asantewaa sparked mixed reactions in the entertainment industry and social media. She claimed that musicians can never have their songs trending on social media without the assistance of Ghanaian TikTokers.

She stated that irrespective of how a musician has been relevant and mastered his or her craft, she cannot exempt TikTokers from their promotional plans as they wield the power to make the song receive the required attention.

In reaction to that, Arnold Asamoah Baidoo speaking in an interview on the United Showbiz aired on United Television insinuated that Ghanaian need not undervalue the impact of the TikTokers in the promotion of songs on social media and beyond the shores of the country.

He babbled that every generation has a channel by which musicians get their songs promoted and projected to the world. Arnold sighted that DJs, Radio Presenters, Music Producers, and other stakeholders in the music industry have once played vital roles in the promotion of songs.

However, this generation has devised an excellent strategy to also get their songs promoted and that is the use of TikTok and its influencers. The brilliant entertainment analyst added that some of the top music brands have accepted the use of TikTok influencers to promote songs, hence Ghanaians have absolutely no right to belittle the impact of the platform.



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