How To Become Successful On YouTube
Education is a fairly subjective term, but the basic gist is that it provides previously unknown information. A Youtube video is much more shareable when it informs or teaches the audience about a particular topic. It doesn’t necessarily have to be “educational” on a scholarly or academic level. As long as the viewer walks away knowing more than before, then your channel can be considered educational.
Entertainment is an obvious one. Even a purely educational video has to be at least somewhat entertaining if you want it to swim to the top of the Youtube ocean. Unfortunately, many wannabe Youtube stars forget about this crucial factor. You can film yourself unboxing brand new iPhones all day long, or teach users how to make 50 bologna sandwiches, but if you don’t add some entertaining pizazz, nobody is going to share it.
Elicit and engage go hand in hand. With your Youtube videos, you want to elicit a response (like, share, comment) from the viewer while engaging them in a way that makes them feel personally invested. This requires a bit of research on your ideal target audience and their corresponding digital habits. What kind of viewers are you going to attract, and what can you do to make them feel like they’re a part of a community? Users are far more likely to subscribe to your channel if it will make them feel like a member of a digital tribe.
The most successful Youtube channels focus on a single topic. This topic can range from video games to sports to yourself (as a celebrity/influencer). If the focus of the channel is you and your personality, try to at least keep a consistent voice throughout the videos.
Vlogging Your Life
Vlogging is one of the easiest ways to get started with a YouTube channel because you don’t need any extra equipment other than a device with a camera that can capture video content. Vloggers generally spend time talking to the camera about their own lives, thoughts, opinions, concerns and even current news topics or events. It’s totally open-ended and is considered to be the video equivalent or writing in a diary, journal or personal blog.
Look at your blog posts. If you write one blog post every day and publish one YouTube video every week, you will have seven times as many blog posts as you have YouTube videos. That means you already have the ideas in front of you. Just take one of your blog posts and turn it into a YouTube video!
Look at other people’s blog posts. See how you can combine your knowledge with someone else’s blog posts to create an original YouTube video. Reading other people’s blog posts will also expand on your knowledge.
Talk about a problem in your niche. People want to know the common pitfalls in your niche so they know to avoid them. In addition to talking about the problems in your niche, be sure to provide the solutions for each of those problems.
Talk about success stories. Chances are there is someone inspirational in your niche who has gone through a lot in order to become successful. You can create a success story for that individual and show others that they can be successful too.
Talk about your own experiences. You may have a success story of your own or just want to talk about what happened to you yesterday. Regardless of what you talk about, you need to connect it back to your niche.